image credit: oonal
There are a lot of articles written to ease the anxiety people may feel about being publicly engaged and exposed in the social media space. For instance, Christine Pilch wrote a great two part series on the Hazards of Social Media where she discusses what to do when one person goes after you online or when people that you don’t think do good work ask you to recommend them (and possibly tarnish your reputation).
These articles are full of worthy, important information, but they speak to small situations. They help the small business owner or the individual. So what happens when the online business or brand is much bigger – a company like a Sony, a brand like Coke, corporate spaces and big news sites?