When Your Brand Shouldn’t Use a Meme or Hashtag
Marketing experts love to tell brands about the power of memes. They can be a potent tool for getting fans and brand ambassadors to have fun while promoting your brand. That’s a marketing dream!
Year: 2014
Hiring for Social Media? Don’t Forget Emotional Intelligence
You’ve seen it in the news. A company’s entire brand reputation suddenly under the guillotine of public scrutiny and anger because of one tweet or Facebook post gone wrong.
A Viral Angry Mob Was Not the Kind of Viral You Were Hoping For
Last week the news around the social media water cooler was that Kelly Blazek had been nasty to someone via email, then the recipient of that email posted it to Reddit, and the rest is sad history involving an angry Internet mob with virtual pitchforks.
6 Reasons You Need to be Tracking Your Social Media Metrics
At this point, most businesses know that Social Media can be a powerful marketing tool, but many still aren’t using metrics insights to maximize on that power.
