Blog
Stop Losing Money to Abandoned Carts
Top Three Customer Service Strategies to Reduce Cart Abandonment Cart abandonment is a well-known issue that online retailers face. Abandonment rate is as high as …
Is Your Chatbot Too Good?
In the race to make chatbots more user-friendly and human-like, have their creators gone too far? Can a chatbot be too good? Too human-like? It …
Scout Moderation is Now Scout+
In the name change to Scout+, the + represents the expansion and addition of services, the positivity we tackle these expansions with, growth, and our unwavering goal to always go the extra mile for our clients.
How NOT to Handle Social Media Moderation (The Smucker’s Case)
Learning from Smucker’s Brand Social Media fail – when guidelines don’t prevent escalation, be ready to pivot. Social Media Moderation is about opportunity as much as damage control.
The Most Wonderful Time Of The Year…to Delight Your Customers!
Is your business prepared for consumer expectations going into this holiday season? Here are four ways to make sure your customer service program will meet your customers’ expectations!
Don’t Let Potential Brand Ambassadors Slip Through Your Fingers
Do you have someone on your team monitoring Social Media for mentions? Probably yes, but are they monitoring 24/7 and responding to such mentions in real time, striking while the iron is hot?
2 Positive Reasons to Outsource Content Moderation
Whether their experience is positive or negative, customers crave real, personal attention in a world where most companies simply can’t or won’t make themselves available on a customer’s Internet schedule.
When Your Brand Shouldn’t Use a Meme or Hashtag
Marketing experts love to tell brands about the power of memes. They can be a potent tool for getting fans and brand ambassadors to have fun while promoting your brand. That’s a marketing dream!
Hiring for Social Media? Don’t Forget Emotional Intelligence
You’ve seen it in the news. A company’s entire brand reputation suddenly under the guillotine of public scrutiny and anger because of one tweet or Facebook post gone wrong.
A Viral Angry Mob Was Not the Kind of Viral You Were Hoping For
Last week the news around the social media water cooler was that Kelly Blazek had been nasty to someone via email, then the recipient of that email posted it to Reddit, and the rest is sad history involving an angry Internet mob with virtual pitchforks.
6 Reasons You Need to be Tracking Your Social Media Metrics
At this point, most businesses know that Social Media can be a powerful marketing tool, but many still aren’t using metrics insights to maximize on that power.
Don’t stress this holiday
With the hustle and bustle of the holiday season and the crunch of year-end deadlines looming, take comfort in the fact that while you’re preoccupied, we’re watching your shop.
Scout Moderation represents you!
Abraham Lincoln has certainly been on our radar these days. A small piece of his presidency is highlighted in the Golden Globe-nominated film Lincoln by director Steven Spielberg, featuring a tour-de-force performance by Daniel Day-Lewis as Honest Abe.
