Top Three Customer Service Strategies to Reduce Cart Abandonment Cart abandonment is a well-known issue that online retailers face. Abandonment rate is as high as 69%! While there are many lists of tactics to reduce cart abandonment, most of the focus is on technical aspects of the website and checkout process. There is no doubt …
In the race to make chatbots more user-friendly and human-like, have their creators gone too far? Can a chatbot be too good? Too human-like? It turns out, yes. In a 2021 study conducted by researchers at the Oxford Future of Marketing Initiative (FOMI), and published in the Journal of Marketing as, “Blame the Bot: Anthropomorphism …
In the name change to Scout+, the + represents the expansion and addition of services, the positivity we tackle these expansions with, growth, and our unwavering goal to always go the extra mile for our clients.
Do you have someone on your team monitoring Social Media for mentions? Probably yes, but are they monitoring 24/7 and responding to such mentions in real time, striking while the iron is hot?
You’ve seen it in the news. A company’s entire brand reputation suddenly under the guillotine of public scrutiny and anger because of one tweet or Facebook post gone wrong.
At this point, most businesses know that Social Media can be a powerful marketing tool, but many still aren’t using metrics insights to maximize on that power.
Join our community of brands who know there’s no getting around it. Customers still want and need a real human to attend to their issues when online, no matter the hour.
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