In the race to make chatbots more user-friendly and human-like, have their creators gone too far? Can a chatbot be too good? Too human-like? It turns out, yes. In a 2021 study conducted by researchers at the Oxford Future of Marketing Initiative (FOMI), and published in the Journal of Marketing as, “Blame the Bot: Anthropomorphism […]
Do you have someone on your team monitoring Social Media for mentions? Probably yes, but are they monitoring 24/7 and responding to such mentions in real time, striking while the iron is hot?
You’ve seen it in the news. A company’s entire brand reputation suddenly under the guillotine of public scrutiny and anger because of one tweet or Facebook post gone wrong.
At this point, most businesses know that Social Media can be a powerful marketing tool, but many still aren’t using metrics insights to maximize on that power.