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Is Your Chatbot Too Good?

In the race to make chatbots more user-friendly and human-like, have their creators gone too far? Can a chatbot be too good? Too human-like?   It turns out, yes.  In a 2021 study conducted by researchers at the Oxford Future of Marketing Initiative (FOMI), and published in the Journal of Marketing as, “Blame the Bot: Anthropomorphism […]

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