How NOT to Handle Social Media Moderation (The Smucker’s Case)
Learning from Smucker’s Brand Social Media fail – when guidelines don’t prevent escalation, be ready to pivot. Social Media Moderation is about opportunity as much as damage control.
Learning from Smucker’s Brand Social Media fail – when guidelines don’t prevent escalation, be ready to pivot. Social Media Moderation is about opportunity as much as damage control.
“Think globally, act locally.” That’s a motto that has guided many of us for years, and while that’s still important, when it comes to your business, you can now act globally, too.